What is SEO? (And Why Should You Care?)
SEO is a hot buzzword when it comes to online business and advertising. But what is SEO exactly? And why does it matter? In short, SEO - or search engine optimization, as the term is properly named - is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” This is still a fairly broad concept, with nearly endless interpretations. And indeed, many people do interpret SEO in very different ways. The problem with open interpretation of SEO is that it’s simply not a factor that’s open to individual interpretation. Not yours. Not that of your web developer. Not that of your college web marketing professor. Sure, each of these people might have some right information regarding SEO. But most people haven’t the foggiest idea what they’re talking about. If you’re a blogger and are a little clueless about SEO, that’s alright. But if you’re a web developer who’s “proficient in the latest web technologies and SEO”, then you’d better darn well know the right way to interpret - and implement - SEO. This post examines some of the specifics of SEO and how making slight tweaks to your website can drastically improve your site’s rankings and save you from making rookie mistakes that damage your search engine performance. Reaching Customers Through SEO While SEO may seem like a somewhat obscure topic - after all, who can really understand what a search engine “thinks”? - it’s critically important for the main thing your website exists for: reaching new customers. Think about your last few Google searches. Were you looking for a…