HEX, CMYK, RGB, and PMS are a few of the most common color models or matching systems that help connect what our eyes see with the colors we want to present in our materials. Get a handle on how these color codes work right here.
Confused by font and typography? Find the answers in this introduction to fonts and know your stuff before talking to your web or graphic designer.
Graphic design and web design require different, although related, specialized skills. Here's why you should seek out a creative agency that has both designers and developers on the same team.
Rystedt Creative recently helped launch a new Business Networking International (BNI) chapter in Westminster, Maryland. BNI leverages the philosophy of “givers gain” to help members generate qualified referral business for one another. To help grow this chapter we contributed some graphic design towards our regular happy hour events.
We used what little information we had, matched colors, sourced images, chose fonts, and arranged all of the content to peek visual interest.
Get Your Nikes On! A Few Tips Before Running to Your Designer I recently received a call from a customer needing a fresh design for a brochure. This is what she had when she called: Ideas, but unsure of which direction to take Copies of a variety of logos, colors, and fonts from decades of changes And she wanted something bright and “up to date” Okay. Let’s get started. But first we need some direction. Here's how I help my clients determine what design they need. That way, once I begin designing, we're already on the right track. This list will be helpful for anyone needing: Web design or site updates Print on paper communication pieces Promotional material for advertising [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] Preparing Your Material For Your Designer: Goal Audience Method Photos and Logos Brand or Company Image Colors Fonts Goal Before spending money on your website, advertisement, brochure, or company t-shirt, think about your goal. Where do you want this content to take your customer? Are you encouraging customers to use the e-commerce part of your business to free up your labor force? Do you want potential customers to go to a trade show? Maybe you have a new product you are eager to sell. Your goal gives your designer clear direction. Audience We’ve all had that school assignment to write a story using the basic elements of character, plot, setting, conflict, and resolution. Consider this when gathering your ideas for the project you are creating. Focus on who the people (characters) are that you want to reach and what…
"I collaborated with Rystedt Creative Services to digitize my logo for my blog/business. They worked within an efficient timeline to produce a logo that matched the original that I had drawn while also making it better than the original and more professional looking. I absolutely love it. I know also that if I need help with a website management issue, I can talk to them for advice. Thank you Rystedt Creative Services!!!!" - Shawna Staup (Lady Environmental) ⭐️⭐️⭐️⭐️⭐️ "Lady Environmental" is the online persona of Christian environmentalist, Shawna Staup. She blogs about sustainable living and helps her readers through her recipes for environmentally friendly body products, vegetarian meals, and more. When Lady Environmental launched her blog she had a creative idea for her logo which she first designed on paper and then recreated digitally. Yet she wanted a higher quality version of her logo that had a more accurate globe and even lines. Her need for a professional logo grew as she began experimenting with ways to monetize her platform through product sales. Logo Redesign We took her existing logo, recreated her swooping "le", and digitally drew a more accurate globe. The final product is high quality vector art that Lady Environmental can use on and off the Web. Subscribe to Lady Environmental's blog for tips and tricks for sustainable living and keep your eyes peeled for her upcoming products. Did you know? Our WordPress Development Services come bundled with graphic art and design. Just mention your graphic needs when you contact us.
Who should you seek out — a Graphic Designer or a Graphic Artist? The answer to this question is actually fairly simple — if you consider what you have to work with and what you want to accomplish. Customers often ask me to work on a project as a Graphic Designer without realizing that what they really need is a Graphic Artist. When I meet with a client and they request art to be created from their ideas rather than use their images and information to communicate, I often have to redirect them. Graphic Designers and Graphic Artists have many similarities when they sit down at the keyboard - they both use similar software and work with design elements, after all. But the “ingredients” they begin with and the creations they end up with differ as significantly as the kitchen creations that a chef or a baker might produce. Before you search out either a Graphic Designer or a Graphic Artist, consider what you have on hand now and what you want to have at the completion of the project. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] Does a Graphic Designer Best Fit Your Needs? Does one (or more) of the following statements describe your graphic branding situation? You currently have a strong visual platform. You are looking for a mode to communicate something. You want to reach an audience with your established branding but just need the optimal visual medium for your message. You have a strong company image, numerous product photos and/or technical guides already in use. You know who you want…
