AI Watch: What Google Ads’ new AI-powered chat feature means for marketers.
Google Chatbot API just got spicier. Google announced a hot development in its AI-powered search feature. Here’s what it means for your digital marketing.
6 Elements of an Outstanding Small Business or Nonprofit Website – Quiz and Checklist
There are currently over one billion websites online - that's almost one website for every four Internet users - but few of them stand out from the crowd. Many have a sense that their websites blend into the background noise of the Internet more than they should but they don't know precisely why... or what to do about it. Yet how to stand out from the rest of the Web is not a secret (and if it was a secret we're about to break the story). The majority of those 1 billion + websites are poorly maintained, difficult to navigate, not up to modern Web standards, and don't offer their visitors much value. It isn't difficult to get your website to truly stand out. Follow this checklist and do whatever it takes to get a 100% and we guarantee that your website will get more visitors and more conversions than it has previously. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] #1. Well Maintained Is your website well maintained? Web standards change over time - and so must your website. Does that upset you or make you feel pressured by our ever-evolving computerized society? We feel for you. We really do! Our own company has to keep up with the changes and that means constantly reeducating ourselves. The good news is that you probably don't need to be constantly re-learning the Web's virtual landscape. Your web-developer or friendly drag-and-drop-site-builder-app should be doing that for you. You can tell that your site isn't well maintained without getting technical if your site has: Broken links Broken images Visible…
Website Self-Evaluation
Some organizations contact us because they are aware that their websites need improvement but they are unsure what exactly needs to be done. In order to assist these organizations in prioritizing their web-work we provide free website evaluations and initial consultations (contact us if you want to take advantage of these services). To complement our evaluations and consultations we have developed this website self-evaluation. Don't just take our word for it - evaluate your own website! We encourage you to download the PDF version of this document for use in your organization. Call a meeting of the decision makers and knowledgable leaders within your organization, load your website, and discuss the questions for the sections relevant to you. Purpose: Should our website primarily be for members/employees or non-members/customers? (This is your audience) What content is our audience looking for? Is that content easily available on our website? What content is our audience looking for that is either missing or difficult to find? Design: What is the atmosphere of our organization/business? Does our website’s design reflect that atmosphere? Why or why not? How could our website better reflect that atmosphere? Is our website easy to navigate? (For example: Are the contact and blog pages where you would expect in the menu?) Is our site mobile optimized? Engagement: What is the most natural way for our audience to contact us? Is that contact info available on every page? Is there a way to streamline this contact method? (For example: a contact form is better than an email address and a social media feed is better than a social media link.) How easy is it for website visitors to share…