What’s The Real Cost of Creative Content?
When you think about working with a creative content professional to boost your brand or business, there are probably two things that immediately come to mind: First: “I’m going to get a personalized product that perfectly fits my business and brand!” And: “Holy crap! This is expensive!” If you were to order something like a customized ceramic pet food bowl from an artisan potter, you expect to pay more than you would for a similar product from, say, Walmart or PetSmart. You might pay three or four times more for a bowl that’s made without toxic chemicals or has a color scheme that you picked and your pet’s name etched into the side. The same rule applies when you are in the market for intangible creative products, like photos, design work or custom content. It’s hard to value creative intangibles when you’ve never shopped the market for them before. Often, people imagine that creative work should only cost them a little more than an out of the box product, like a subscription to a drag-and-drop web builder (Weebly, Wix, Squarespace), for example. And unfortunately, the internet – which connects businesses and individuals to any type of creative professional we could ever imagine – does a lot to devalue the hard work that creatives put into the products that they offer. This is a huge problem. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] What Happens When Businesses Devalue Creative Work? As a writer, I spend a small portion of my time browsing writing job postings to stay on top of emerging niches and content types that companies…