We businesses have been shouting at the masses via social media hoping people pay attention to our awesome products and services. We do it with posts and ads. That isn’t social networking. It’s boring old advertising. And hey, it works for many purposes. But we’re missing the social media mark and our social media marketing is suffering as a result.
How can your bookkeeping business get more visibility online? Start a blog! Here’s a quick guide to get your going.
Financial advisors provide their clients with invaluable advice. Answers, credibility, expertise… you have these as a financial advisor, and your digital marketing strategy should reflect that. As more and more people seek answers to their financial questions online, your digital marketing strategy has to include a robust online presence. This article outlines just some of the content financial advisors should be publishing on their website.
HEX, CMYK, RGB, and PMS are a few of the most common color models or matching systems that help connect what our eyes see with the colors we want to present in our materials. Get a handle on how these color codes work right here.
Value added content will keep your website fresh, give you plenty of content to share on social media, and convert website visitors into leads and sales.
Marketing to parents has come a long way, are you reaching millennial parents in a way that builds trust, fosters connections, and inspires loyal fans?
You’ve probably heard of popular platforms like Wix and WordPress. Which should you choose (if either)? Find out in this guide.
Financial services companies, from insurance to wealth management to accounting and more, provide invaluable services to their clients. The right digital marketing will show this to potential customers, generating leads through clear design and good content. One of our clients, GracePoint Insurance, is proof of that.
If your architecture firm is struggling to generate online leads, pour a cup of coffee, and read on. Life is about to change for the better.
One year ago I replaced my aging MacBook with a Linux powered laptop - for running my business. Macs are known as the machine for marketing businesses. I took the plunge anyway.
